7 Social Media Scams to Watch Out for in 2025

Social media continues to evolve rapidly, but unfortunately, so do the scams that come with it. In 2025, fraudsters are using artificial intelligence, deepfakes, and highly targeted tactics to trick users into giving away their money, sensitive data, or account access. The scariest part? These scams often look legitimate and convincing, even to tech-savvy users. Whether you are active on Facebook, Instagram, TikTok, LinkedIn, or any other platform, staying alert is more important than ever. Online threats no longer come only in obvious forms like spam emails — they are now integrated into the very platforms we trust and use daily. Here are seven major social media scams you absolutely need to be aware of in 2025, along with tips on how to spot and avoid them.

1. AI-Generated Deepfake Scams

One of the most dangerous scams emerging in 2025 involves artificial intelligence-generated deepfake videos. Scammers now use sophisticated tools to create videos that mimic real people’s voices, faces, and even their expressions. You might see a video of a celebrity or influencer you trust promoting a new investment or charitable cause — but it is completely fake. These deepfakes can also impersonate your friends or family, making requests for emergency cash or gift cards. What makes these scams especially tricky is how real they appear at first glance. The person in the video seems to be speaking directly to you with a convincing message. If you see a video urging you to act quickly or hand over money, stop and verify it through another channel. Double-check with the person or source before responding to anything that seems even slightly suspicious.

2. Phishing Links in Disguised Ads and Comments

Phishing scams are nothing new, but in 2025, they have taken on new disguises within social media ads and comment sections. Scammers now embed phishing links in what appear to be legitimate sponsored posts or replies to viral content. These links often promise giveaways, event tickets, discounts, or free products and use shortened URLs or intentional misspellings to trick users. Once clicked, these links may redirect you to fake websites that ask for login credentials, personal data, or payment details. Some even install malware on your device without your knowledge. The deception works because users often trust content on high-traffic posts or pages with verified badges. Before clicking any link, take a moment to preview it or search for the source independently. Never enter your personal or financial information unless you are absolutely sure the site is secure and legitimate.

3. Fake Influencer Giveaways

Influencer marketing has exploded, and scammers are using that trend to launch fake giveaways designed to harvest personal data or scam people out of money. These fake promotions are often run by either completely fabricated accounts or compromised influencer profiles that look very real. They typically claim that you have won a giveaway, and to claim the prize, you just need to cover shipping costs or provide your personal information. In some cases, users are asked to visit a third-party website, where their data is stolen or malicious software is installed. Scammers are also using fake verified badges and carefully curated content to appear trustworthy. A genuine giveaway will never require you to pay to receive your prize. If you are contacted out of the blue about winning something, take a moment to check the profile’s authenticity and see if the promotion is mentioned on the influencer’s official pages.

4. Crypto Investment Impersonations

Cryptocurrency investment scams remain rampant, but in 2025, they have become more convincing than ever. Scammers are creating highly realistic impersonator accounts of well-known financial influencers, complete with matching bios, profile pictures, and even reposted content from the original accounts. They often engage users directly through messages or tag them in posts promising fast returns on crypto investments. In many cases, they share fake screenshots showing massive profits or pretend to offer exclusive access to trading programs. These scams are backed by polished fake websites, AI chatbots, and even deepfake video endorsements from celebrities. Once you send your cryptocurrency, the scammer disappears — and the transaction cannot be reversed. Always verify investment advice or opportunities through official websites or channels, and never trust anyone reaching out directly with unsolicited financial tips.

5. Romance Scams on Facebook and Instagram

Romance scams are becoming even more emotionally manipulative and harder to detect in 2025. Scammers often use stolen photos and AI-generated profiles to create attractive and believable personas. They reach out through friend requests, DMs, or comments, slowly building trust with their targets. After weeks or even months of regular communication, they introduce a crisis — such as being stranded overseas, facing a sudden medical emergency, or needing money for a surprise visit. These pleas usually come with urgency and are framed in a way that makes the victim feel emotionally responsible. The scammer might ask for money through wire transfers, prepaid cards, or cryptocurrency. These scams can be devastating emotionally and financially, and they are carefully designed to seem legitimate. If someone you have never met in person starts asking for financial help, no matter how close you feel to them, consider it a red flag and cut off communication.

6. Job Offer Scams on LinkedIn

LinkedIn has become a popular platform for scammers in 2025, particularly with the growing trend of remote work and job seekers looking for flexible employment. Fraudulent recruiters now pose as hiring managers from reputable companies and reach out with fake job offers that promise high pay and minimal requirements. Once the target expresses interest, they are asked to fill out personal information forms, send copies of ID documents, or even pay fees for training materials or background checks. In more aggressive scams, users are asked to install communication software or share sensitive banking information. These scammers often use official-sounding email addresses and company logos to build trust. Before sharing any information, verify the job listing directly on the company’s official website or through a reputable job board. No legitimate employer will ask for payment as a condition of employment.

7. Fake Customer Support Accounts on Twitter (X)

Scammers in 2025 have found a clever way to prey on frustrated customers by creating fake customer support accounts on platforms like Twitter, now also known as X. When users post complaints or questions tagging brands, these impersonator accounts quickly reply, appearing helpful and professional. They use usernames that closely resemble real company handles and include logos, banners, and verified-style formatting. These fake accounts then provide phishing links or ask users to send login credentials or credit card details via direct message to “resolve the issue.” It is a smart tactic because it targets people who are already seeking assistance and are more likely to act quickly. The best way to avoid this scam is to double-check the account handle and only interact with verified profiles. If you are ever unsure, go directly to the company’s website to contact support.

Final Thoughts

In 2025, social media scams are more advanced and deceptive than ever before. As scammers continue to leverage artificial intelligence, personal data, and the trust we place in digital platforms, it is up to us to stay alert and protect ourselves. Never act on emotion, always take time to verify the source, and trust your instincts if something feels off. Awareness is the strongest defense against these evolving threats. Social media can be a great tool for connection and opportunity, but only when used with caution and mindfulness. Share this information with friends and loved ones so everyone can stay one step ahead of online scams.